Mom has booked the photographer, the location is set, and the date chosen. Now the frantic hunt through closets, under beds, in drawers and hampers begins in search of the “perfect” outfits.

One of the many roles that photographer’s have, a stylist is at the top of that list. Whether it’s for the family photo, engagement photo, or corporate head shot our clients look to us for advice.

Gone are the days of denim jeans and the same solid color shirt for each family member. Mix ‘n’ Match seems to be the way to go these days. Now this doesn’t mean that you just throw a hodge-podge of outfits together. There are some fashion rules. But hopefully with these few tips you can put that perfect family together with out having to break the bank buying outfits that will only be worn once.

  1. Location – Where are you doing the shoot? Is it indoors or outdoors? What season is it? Are you outdoors in the middle of winter? All these questions help with the practicality of the outfits.
  2. Choose a color palette – Whether neutrals, jewel tones, or bright colors you want to choose a palette that will compliment your surroundings. You can select 2-3 complimentary colors or varying shades of the same color. Just find a balance that won’t lead you to blend into your background or look sorely out of place.
  3. Texture – Add some dimension with layers and textures. Use accessories such as belts, scarves, and even hair bows to add pops of color to a more neutral palette. Be careful with patterns. Some patterns such as small black and white stripes don’t photograph well. If you do have a pattern, make sure it can be broken up with an accessory. DO NOT mix to many patterns together. It can become a hot mess really fast.
  4. Focus on Lifestyle – Would you and your family be seen in the outfits other than the photo? Does the color palette go well with your home decor? Nothing shows more in a photo then someone who is uncomfortable. Make sure you allow for family personalities to peek through.
  5. Inspiration – Check out sites such as Pinterest or Polyvore for ideas on what to wear!
  6. Prep Time – Make sure you don’t wait until the day of to pull it all together. Start prepping at least 3-4 days before your shoot.

Follow these tips and your are guaranteed to have a good looking photo.




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